What is Considered to be Clean Makeup?

Clean makeup refers to beauty products formulated with an emphasis on using non-toxic, environmentally friendly, and ethically sourced ingredients. The clean makeup movement prioritizes health, safety, and sustainability while avoiding certain harmful or questionable substances commonly found in conventional cosmetics.

Key Characteristics of Clean Makeup:

1. Non-Toxic Ingredients:

   • Excludes harmful chemicals like parabens, phthalates, synthetic fragrances, sulfates, and certain preservatives.

   • Avoids potential irritants or allergens where possible.

2. Transparency:

   • Full disclosure of ingredients on packaging and websites.

   • Minimal use of vague terms like "fragrance," which can conceal multiple ingredients.

3. Ethical Standards:

   • Cruelty-free: Not tested on animals.

   • Often vegan: Free from animal-derived ingredients (e.g., beeswax, carmine).

4. Eco-Friendly:

   • Sustainable sourcing of raw materials.

   • Use of recyclable, biodegradable, or reduced-waste packaging.

5. Free of Controversial Ingredients:

   • Typically avoids talc, PEGs, mineral oils, silicones, and synthetic dyes.

   • May exclude gluten or other specific allergens to cater to sensitive users.

6. Skin-Health Conscious:

   • Includes nourishing, skin-friendly ingredients like botanical extracts, vitamins, and natural oils.

     
     

What Clean Makeup Does Not Guarantee:

• Natural/Organic: Not all clean makeup is 100% natural or organic, though many brands lean in that direction.

• Non-Allergenic: Clean makeup can still cause irritation or allergies depending on individual sensitivities.

• Regulatory Oversight: Since the term "clean" isn't universally regulated, the definition can vary between brands.

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